Since the early ‘90s, football hasn’t just been watched, it’s been played, replayed, and argued over with hands firmly locked around a controller. It goes way beyond Saturday kick-offs; Football is the late-night FIFA session that became trash talk at school the next day. It’s the Pro Evo derby that meant more than the real one, the kits you knew in every detail from a loading screen, and the playlists that define an era.

Hailing from Birmingham, Bene Culture is fluent in that strain of nostalgia and it sits at the very core of the END. x Bene Culture Summer of Sport collection. 

The collaborative capsule lands as chapter two of the Summer of Sport series and tells the story of football fandom as it actually happened for a lot of us—not on the terraces, but on the sofa, controller in hand.

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